Unite x WPP
The LGBTQ+ community at WPP, a driving force within our dynamic creative transformation company, is an integral part of our commitment to fostering a culture of inclusion and diversity. In the vibrant tapestry of our global network, we strive to ensure that diversity of thinking and creativity not only thrives within our workplaces but also permeates the innovative work we create for our clients.
Recognizing the importance of authenticity and representation, we embarked on a transformative journey to create a new brand that palpably embodies the spirit of inclusion. Our aim was to establish an identity that resonates with the LGBTQ+ community while seamlessly integrating with the diverse array of WPP's agency brands. The result is a dynamic and robust system that not only embraces all the inclusive colors but also serves as a platform for creative expression and collaboration.
Within this new brand framework, we have strategically employed a diverse palette of colors, ensuring that each shade is a symbol of unity and inclusivity. This approach allows us to celebrate the richness of individual identities while reinforcing the collective strength that comes from embracing diversity. The brand system serves as a visual representation of our commitment to creating an environment where everyone feels seen, heard, and valued.
As we play with the various agency brands under the WPP umbrella, our commitment to unity remains unwavering. The new brand is designed to harmonize with the individual identities of each agency while emphasizing the overarching unity that binds us together. It serves as a visual manifestation of our collective commitment to being a leading voice for inclusivity within the WPP community.
In essence, our new brand stands as a beacon of inclusivity, reflecting the vibrant and diverse tapestry of the LGBTQ+ community within WPP. Through this dynamic and strong visual system, we not only celebrate individual voices but also amplify the lead voice of unity, ensuring that inclusivity remains at the forefront of our creative endeavors and corporate ethos. Welcome to WPP, where diversity isn't just recognized—it's celebrated, embraced, and woven into the very fabric of our creative transformation journey.